Creating Adventure HQ: Bringing the Outdoors In

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dc.contributor.authorAhmad, Syed Zamberi
dc.contributor.authorMfarrej, Manar Fawzi Bani
dc.contributor.authorAbu Bakar, Abdul Rahim
dc.date.accessioned2022-06-09T07:37:24Z
dc.date.accessioned2023-08-19T08:00:54Z
dc.date.available2022-06-09T07:37:24Z
dc.date.available2023-08-19T08:00:54Z
dc.date.issued2021-01
dc.description.abstractAdventure HQ opened in Dubai’s Times Square Center in 2011. The store was the first to create a superstore retail experience for adventure enthusiasts in the United Arab Emirates, combined with in-store experiential adventures. This case study outlines how Adventure HQ created its niche in the United Arab Emirates retail sector.en_US
dc.identifier.citationAhmad, S. Z., Mfarrej, M. F. B., & Bakar, A. R. A. (2021). Creating Adventure HQ: Bringing the Outdoors In. SAGE Publications: SAGE Business Cases Originals.en_US
dc.identifier.doihttps://dx.doi.org/10.4135/9781529753813
dc.identifier.urihttps://edms.wexl.in/handle/1/3677
dc.language.isoen_USen_US
dc.publisherSAGE Publications: SAGE Business Cases Originalsen_US
dc.subjectSmall business managementen_US
dc.subjectEntrepreneurship (general)en_US
dc.subjectSocial entrepreneurship & innovationen_US
dc.titleCreating Adventure HQ: Bringing the Outdoors Inen_US
dc.title.alternativeCase Studyen_US
dc.typeBook chapteren_US

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