Creating Adventure HQ: Bringing the Outdoors In
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Date
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Volume Title
Publisher
SAGE Publications: SAGE Business Cases Originals
Abstract
Adventure HQ opened in Dubai’s Times Square Center in 2011. The store was the first to create a superstore retail experience for adventure enthusiasts in the United Arab Emirates, combined with in-store experiential adventures. This case study outlines how Adventure HQ created its niche in the United Arab Emirates retail sector.
Citation
Ahmad, S. Z., Mfarrej, M. F. B., & Bakar, A. R. A. (2021). Creating Adventure HQ: Bringing the Outdoors In. SAGE Publications: SAGE Business Cases Originals.