Corporate social responsibility and sustainability practices: mediating effect of green innovation and moderating effect of knowledge management in the manufacturing sector

Abstract

This study aims to examine the roles of corporate social responsibility (CSR), green innovation (GI) and knowledge management (KM) in boosting sustainable practices (SPs). It also investigates the mediating effect of green innovation and the moderating effect of KM in the relationship between CSR and SPs. Using measurement scales adapted from existing studies, a quantitative methodology with causal and deductive reasoning was used on data from an online survey with 322 respondents in manufacturing firms in the United Arab Emirates. There was no direct significant positive relationship between CSR and SPs; the mediating role of GI was evident, whereas the moderating role of KM was not present. Only manufacturing enterprises are considered in this study, with a single geographical case study highlighting CSR efforts. The findings reveal the positive influence of GI on CSR and SPs. This study contributes to the understanding of the influence of green processes and product innovation on applying social, environmental and sustainability practices to enhance the overall productivity, compliance, performance and well-being of the community. This study collectively explores the causal relationships between these factors, besides offering new insights into the manufacturing industry in an emerging market.

Keywords Corporate social responsibility, Green innovation, Knowledge management, Manufacturing industry, Sustainable practices, United Arab Emirates