Optimising E-learning Activities for Enhancing Learning and Engagement in Gen Z

Abstract

E-Learning is the popular buzz word in learning space today. It has caused disruption to the traditional classroom learning. The present study is based on the perceptions of students of higher education mapped to the AARRR Framework and subjected to statistical analysis. The paper explores the scope for engaging and retaining learners exposed to E-Learning. The respondents were exposed to E-Learning through MOOC courses provided by popular E learning portals. The outcome of the research would help in curating instructional design for E learning and help organisations explore new domains to provide better engagement to learners