Etisalat of UAE: From the Legacy to the Latency
| dc.contributor.author | AlHammadi, Asma | |
| dc.contributor.author | Ahmad, Syed Zamberi | |
| dc.date.accessioned | 2022-06-09T07:04:26Z | |
| dc.date.accessioned | 2023-08-19T08:00:54Z | |
| dc.date.available | 2022-06-09T07:04:26Z | |
| dc.date.available | 2023-08-19T08:00:54Z | |
| dc.date.issued | 2021-01 | |
| dc.description.abstract | Etisalat, a telecommunications operator in the United Arab Emirates (UAE), has built a new network based on fiber-optic cables that enables delivery of high-speed services. A legacy network based on copper cables still exists but it cannot deliver advanced services. Etisalat is running services on both networks at high operational costs, and now special teams have been assigned to offload the legacy network. Mohamed AlHammadi is responsible for coordinating with government entities and high-value customers in the UAE, or VVIP customers, to migrate to the new network, but he is facing some who are reluctant to change. | en_US |
| dc.identifier.citation | AlHammadi, A., & Ahmad, S. Z. (2021). Etisalat of UAE: From the Legacy to the Latency. SAGE Publications: SAGE Business Cases Originals. | en_US |
| dc.identifier.doi | https://dx.doi.org/10.4135/9781529759839 | |
| dc.identifier.uri | https://edms.wexl.in/handle/1/3675 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | SAGE Publications: SAGE Business Cases Originals | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Marketing communication | en_US |
| dc.subject | New product design & marketing | en_US |
| dc.title | Etisalat of UAE: From the Legacy to the Latency | en_US |
| dc.title.alternative | Case Study | en_US |
| dc.type | Book chapter | en_US |
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