Perceptual Mapping of Selected Magazines with Multidimensional Scaling (MDS)

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dc.date.accessioned2019-06-24T06:17:50Z
dc.date.accessioned2023-08-19T07:54:56Z
dc.date.available2019-06-24T06:17:50Z
dc.date.available2023-08-19T07:54:56Z
dc.date.issued2006
dc.descriptionCherian, J. P. (2006). Positioning of a new magazine in the publishing market. MEPA Journal, 2(2), pp 8-9,en_US
dc.description.abstractThe first task of the brand manager when he considers his positioning strategy is to form a reasonably good idea of the market structure in which his brand will be a player. If he is planning to launch a magazine he will surely mot concern himself with all the magazines cun-ently available in the market. He will wish to know which are the sub-structures in that market.en_US
dc.identifier.urihttps://edms.wexl.in/handle/1/1765
dc.language.isoen_USen_US
dc.publisherMEPAen_US
dc.subjectUnited Arab Emiratesen_US
dc.subjectMagzinesen_US
dc.subjectScaling of magazinesen_US
dc.titlePerceptual Mapping of Selected Magazines with Multidimensional Scaling (MDS)en_US
dc.typeArticleen_US

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