AI-enhanced project-based learning: Revolutionizing commerce education with generative AI

Abstract

The integration of generative AI into project-based learning (PBL) is examined in this chapter as a means of revolutionizing the teaching of commerce. It starts by summarizing the main ideas of PBL and highlighting how it helps students develop their critical thinking creative and problem-solving abilities. The chapter explores how generative AI technologies like simulations and predictive models improve these learning objectives by giving students access to real-world business scenarios. AI-driven solutions make commerce education more dynamic and enable tailored adaptable learning experiences when they are integrated into problem-based learning (PBL). Case studies show how AI can be successfully used in commerce education to improve student engagement and outcomes. The difficulties of incorporating AI into educational frameworks are also covered in this chapter including infrastructure and teacher training requirements ethical conundrums and privacy issues relating to data.

Keywords: AI, Project, Learning, Education