Value chain vertical integration. An implementation framework for agricultural producers’ organisations in Morocco

Abstract

The agricultural sector in Morocco has shown to be a very important component of the country’s economy in terms of employment and contribution to the GDP. In order to cope with the limitations that this sector has been facing for several years, the Ministry of Agriculture and Marine Fisheries has launched a new strategy called “Green Morocco Plan” (GMP). Among the objectives of the GMP is to organize the farmers into producers’ organizations for each value chain and transform the sector to an engine for the social and economic development of Morocco in the next 10 years. The objective of this paper is to analyze first the opportunities and limitations faced by the vertically integrated agricultural producers’ organization (POs) in the context of the GMP and then build a framework that should be followed in order for the POs to fully benefit from the opportunities of vertical integration of the value chain and attenuate its limitations. A case study is conducted in order to apply the results of this work.