A model of predictors of attendance at major sporting events

Abstract

Sports events represent a major category of event revenue contributing economic benefits to cities and regions. Attendance at sports events is recognised as an important activity (Shamir and Ruskin 1984), but over the past 20 years sports event attendance expenditure has declined (Ross 2006). Consequently, understanding the factors that influence sports event attendance is crucial to the sustainability of these events. This study identifies the antecedents of sports event attendance among 460 respondents who were surveyed in Melbourne, Australia. Structural Equation Modelling was used to test an empirical model of attendance motivations. The model identifies constructs relating to emotional responses and facilities, as the predictors of event attendance.