Public Perception of Morning Shows on Culture Invasion: A Case Study of District Swat

Abstract

Social values are the integral parts of every society, and together with these elements form uniformity in the complex system of a culture. It’s the basic traits of the people that they follow a specific cultural trait in a complicated and unexplainable way same is without culture. This research is to explore that how our society gratify and how much dependent they are on the depicting of the values regarding the culture in the morning shows on aired by TV channels every morning. It is about to scale the attitude and behavior of the people formed by the morning shows and how these morning shows are following Pakistani culture and how at times they by imitating foreign cultures are trying to inculcate the values of their cultures in our society. This study is about that how this blind imitation is effecting out society at the large and how its negative impact is weakening our meager cultural roots, to answer this premise the answer partly lies in this notion that to go back to the society and checkout the impact of the morning shows on a cultured area like Swat