The role of branding, promotion and sub-culture in the consumption of breakfast cereals in Thailand

dc.contributor.authorKoutra, Christinanull
dc.contributor.authorThespol, Monlapaknull
dc.contributor.authorNgugi, Isaac Knull
dc.date.accessioned2019-02-10T08:00:48Znull
dc.date.accessioned2023-08-20T10:57:03Z
dc.date.available2019-02-10T08:00:48Znull
dc.date.available2023-08-20T10:57:03Z
dc.date.issued2015null
dc.descriptionKoutra, C., Thespol, M., & Ngugi, I. K. (2015). The role of branding, promotion and sub-culture in the consumption of breakfast cereals in Thailand. Journal of Hotel Business Management, 4(1), 1-7.en_US
dc.description.abstractOMICS International is an international science publisher that popularizes researched scientific information through its 700+ Open Access Online Science Journals and has organized over 1000 scientific conferences all over the world. OMICS International publishes the high impact, most cited & the best quality articles that are well researched in the field of Clinical, Medical, Neuropsychology, Molecular Genetics, Pharmaceutical, Management, Engineering and Technology, and Life Sciences. OMICS International through its Open Access Initiative is committed to make genuine and reliable contributions to the scientific community. As an Open Access publisher, OMICS International encourages publication of peer reviewed articles through its online Scientific Journals and thus subjects all the submitted manuscripts for peer reviewing to maintain quality and the standards of publication. 50,000 eminent scholars and researchers are providing staunch editorial support to OMICS online science journals striving to promote scientific research across the globe. OMICS International online journals offer scholarly articles to over 3 million readers that are researchers, students, scientists, practitioners, professionals of varied scientific disciplines. The Scientific Journals allow unlimited downloads of scholarly articles for academic, research and reference without any subscription, provided the source of knowledge generation is properly cited.en_US
dc.identifier.citationKoutra, C., Thespol, M., & Ngugi, I. K. (2015). The role of branding, promotion and sub-culture in the consumption of breakfast cereals in Thailand. Journal of Hotel Business Management, 4(1), 1-7.
dc.identifier.doihttp://doi.org/10.4172/2169-0286.1000113null
dc.identifier.urihttps://edms.wexl.in/handle/1/1544
dc.language.isoenen_US
dc.subjectBrandingen_US
dc.subjectSub-cultureen_US
dc.subjectPromotionen_US
dc.subjectConsumptionen_US
dc.subjectBreakfast-cerealsen_US
dc.titleThe role of branding, promotion and sub-culture in the consumption of breakfast cereals in Thailanden_US
dc.title.alternativeJournal of Hotel Business Managementen_US
dc.typeArticleen_US

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