The Mobile Agility Framework: An Exploratory Study of Mobile Technology Enhancing Organizational Agility

Abstract

Organizational agility is a key factor for survival and success in today’s global, interconnected and turbulent business environment. Mobile technology, due to its anywhere, anytime characteristics, can be a promising tool for enhancing organizational agility. Yet there are no studies that guide organizations in leveraging mobile technology for improving speed and responsiveness to market needs. This paper attempts to fill this gap by exploring the question of how mobile technology can be used to enhance organizational agility. We use an exploratory research approach that analyzes archival data of 89 case studies describing contemporary applications of mobile technology within organizations. After developing a mobile agility framework and using it as our analytical lens, we examine each case to identify specific ways in which mobile technology is used to improve operational, customer, and partnering agility. The main contribution of this study is identification of emergent clusters of agility-enhancing mechanisms based on the benefits of mobile technology. The discovered benefits and mechanisms can guide organizations on improving their agility with the help of mobile technology. We also formulate research questions that should be addressed by future studies in order to produce a more comprehensive theoretical understanding of how mobile technology improves organizational agility.