An empirical analysis of gender differences in sports attendance motives

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dc.contributor.authorHall, John
dc.contributor.authorO'Mahony, G. Barry
dc.date.accessioned2021-12-28T12:23:21Z
dc.date.accessioned2023-08-20T11:20:06Z
dc.date.available2021-12-28T12:23:21Z
dc.date.available2023-08-20T11:20:06Z
dc.date.issued2006-07
dc.description.abstractIn Australia, male sports attendees outnumber female sports attendees by 25%, yet little research has been conducted into the attendance motives of women. This study undertakes an analysis of 460 respondents using descriptive and multivariate statistics to distinguish the attendance motivations of women and compare them directly to those of male attendees. The findings suggest that female attendance can be influenced through management and promotional strategies.en_US
dc.identifier.citationHall, J. and O'Mahony, B. (2006), "An empirical analysis of gender differences in sports attendance motives", International Journal of Sports Marketing and Sponsorship, Vol. 7 No. 4, pp. 39-51.en_US
dc.identifier.doihttps://doi.org/10.1108/IJSMS-07-04-2006-B008
dc.identifier.urihttps://edms.wexl.in/handle/1/2036
dc.language.isoenen_US
dc.publisherEmeralden_US
dc.subjectSportscapeen_US
dc.subjectFront roomen_US
dc.subjectBack roomen_US
dc.subjectSicialisationen_US
dc.subjectFan Motivationen_US
dc.titleAn empirical analysis of gender differences in sports attendance motivesen_US
dc.title.alternativeJournal Articleen_US
dc.typeArticleen_US

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