Business in developing countries: globalization of a large emerging market bank

Abstract

The case is suitable for undergraduate and post-graduate business and management students. The case is based on secondary data collection and all the facts are real. The expected learning outcomes include the selection of a foreign market; the determinants of the foreign mode of entry strategy; the process of integrating an internationalization strategy; how to choose the most appropriate partner; and the monitoring of international markets. The case provides a space to think about practice and help learners, therefore, to connect theory and practice.