The importance of market research in implementing marketing programs

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dc.contributor.authorShatanawi, Hamza Ali Al
dc.contributor.authorHalim, Mohd Suberi Ab
dc.contributor.authorOsman, Abdullah
dc.date.accessioned2021-12-28T12:46:32Z
dc.date.accessioned2023-08-19T07:54:58Z
dc.date.available2021-12-28T12:46:32Z
dc.date.available2023-08-19T07:54:58Z
dc.date.issued2014-03
dc.descriptionMarketing is a restless, changing, and dynamic business activity. The role of marketing itself has changed dramatically due to various crises—material and energy shortages, inflation, economic recessions, high unemployment, dying industries, dying companies, terrorism and war, and effects due to rapid technological changes in certain industries.en_US
dc.description.abstractThis study provided a deep understanding of the market research and the process which involved and participated in achieving the needed goals. This study also discussed the role of research in building & implementing successful marketing programs. As well as it explained the role of marketing research and its importance in taking the decisions, also we will not forget that this study gave the needed and how we can apply market research on our business.en_US
dc.identifier.citationAl-Shatanawi, H. A., Osman, A., & Ab Halim, M. S. (2014). The importance of market research in implementing marketing programs. International Journal of Academic Research in Economics and Management Sciences, 3(2), 150.
dc.identifier.urihttps://edms.wexl.in/handle/1/2040
dc.language.isoenen_US
dc.publisherHR(MARS)en_US
dc.subjectMarket researchen_US
dc.subjectMarketing programen_US
dc.subjectMarket challengeen_US
dc.titleThe importance of market research in implementing marketing programsen_US
dc.title.alternativeJournal articleen_US
dc.typeArticleen_US

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