National bank of Fujairah’s digital platform “NBF Connect”
| dc.contributor.author | Ahmad, Syed Zamberi | null |
| dc.contributor.author | Jegerson, Devid | null |
| dc.date.accessioned | 2022-01-10T05:42:59Z | null |
| dc.date.accessioned | 2023-08-20T10:57:44Z | |
| dc.date.available | 2022-01-10T05:42:59Z | null |
| dc.date.available | 2023-08-20T10:57:44Z | |
| dc.date.issued | 2021-08 | null |
| dc.description | In 2020, NBF launched a new digital platform for SMEs in the United Arab Emirates (UAE) called “NBF Connect” with the purpose of redefining banking services for the small businesses sector. | en_US |
| dc.description.abstract | To understand the goals and key performance indicators of online social media marketing and the primary drivers of interaction in a social community. To analyze the challenges faced by the team during the launch of the new digital platform National Bank of Fujairah (NBF) Connect, interacting with an already online present small- and medium-sized enterprise (SME) community. To analyze the concept of community marketing in an emerging country and appreciate the value of digital platforms in customer relationship management. To identify and critically evaluate insights on which ideas for marketing communication activities for NBF Connect can be built upon. To build an operational plan for NBF Connect customer engagement on online social communities. | en_US |
| dc.identifier.citation | Jegerson, D., & Ahmad, S. Z. (2021). National bank of Fujairah’s digital platform “NBF Connect”. Emerald Emerging Markets Case Studies, 11(2), 1-29. | en_US |
| dc.identifier.doi | https://doi.org/10.1108/EEMCS-02-2021-0048 | null |
| dc.identifier.uri | https://edms.wexl.in/handle/1/2242 | |
| dc.language.iso | en | en_US |
| dc.publisher | Emerald Publishing Limited | en_US |
| dc.subject | social marketing | en_US |
| dc.subject | Small Business | en_US |
| dc.subject | Product Development | en_US |
| dc.subject | Marketing | en_US |
| dc.title | National bank of Fujairah’s digital platform “NBF Connect” | en_US |
| dc.title.alternative | Emerald Emerging Markets Case Studies | en_US |
| dc.type | Article | en_US |