Conceptualizing trust in global context with focus on international projects and operations

Abstract

The growing international landscape of business has underlined the significance of multiculturalism and the novel challenges it brings to business implementation. The logic of this study is to draw attention of readers that how trust can be con-ceptualized and how trust building process is affected in global business envi-ronments where more and more projects and business operations. This research employs intensive literature review to conceptualize trust and develop a model of cultural similarities and dissimilarities for trust building in global business envi-ronment. Culture is a significant factor in building trust among global projects stakeholders for the reason that trust is vital for developing a wellfunctioning long term business relationship. The study highlighted that cultural differences among project teams can cause conflict, misunderstanding and poor project per-formance. Though, this study is presently explanatory study because no empirical evidence is provided. Future empirical research should investigate various scenar-ios, types of projects, cultures and countries. Cultural issues are pretty sensitive that have immediate association with trust building process among international projects stakeholders. Diminutive systematic research has been done on the cul-tural effects for trust building in international business context. The probe of how culture effects trust building efforts in global business environments remains un-requited. This study aims to create awareness in the research community for un-dertaking a detailed and comprehensive research on this topic. It also aims to serve as a foundation for future studies.