Universals And Variants Of English And Romanian Business Metaphors: A Corpus-Based Conceptual Mapping Of Contemporary Journalese From A Pedagogical Approach

Abstract

The present book is a collection of papers presented on the occasion of the Kick off meeting of the CNCS UEFISCDI project Universals and variants of English and Romanian business metaphors . A corpus based conceptual mapping of contemporary journalese , UVaBuMet, Code: PN II RU TE 2014 4 2785, 2015 2017. The workshop was held in Alba Iulia, during 23 24 November 2015 , at 1 Decembrie 1918 University of Alba Iulia Few large scale contrastive analyses are available for figurative language in Romanian and English, and even less for the business genre, especially the business journalese. Romanian journalese was tackled by Zafiu (2001) 2001), who offered a rather critical and deprecating view on the use of metaphors in Romanian journalese, especially after 1989. According to her, there is a correspondence betw een the pretence of thematic ennobling (which is denied to a certain extent by the very democratising of phonemic transcription of lexical loans) and the adorning and extravagant metaphor (Zafiu 2001: A further exploration into the intrinsic relations hip between language and culture cannot be but beneficial to the linguistic and intercultural training of students and professionals, especially in the business communication field, as well as for teachers of English and Romanian who can better contribute to an enhanced understanding of otherness, s o necessary in the nowadays troubled political and religious war arenas.