Harnessing Persuasive Technologies for Enhanced Learner Engagement and Motivation

Abstract

This chapter discusses persuasive technologies, and their use in the construct of education with a view to increasing learner participation. This concept centers on the role of interested in the process of learning, and the chapter also identifies how persuasive technology can be used to increase the learners' interest in the course. There are many samples and actual references with the theory and practical approaches about the use of persuading technologies in learning environments. The chapter explores the concept of persuasive features aimed at designing and integrating promotional aspects to learning technologies included in e-learning environments and mobile applications, learning games, and other IT gimmicks. It also provides examples of the positive effects of persuasive technology in promoting intrinsic motivation among the learners; a summative analysis of the achievements, problems, and issues encountered during the implementation of persuasive technology solutions among the learners which are presented in form of case studies.

Keywords: Persuasive Technologies, Motivation, Learning Environments, Mobile Applications