UNASCO: exploring the market for sustainable business
| dc.contributor.author | Al Marzooqi, Fawzeia Abdulla | |
| dc.contributor.author | Ahmad, Syed Zamberi | |
| dc.date.accessioned | 2022-05-25T06:04:32Z | |
| dc.date.accessioned | 2023-08-19T07:55:09Z | |
| dc.date.available | 2022-05-25T06:04:32Z | |
| dc.date.available | 2023-08-19T07:55:09Z | |
| dc.date.issued | 2018-09 | |
| dc.description.abstract | Union National Air, Land and Sea Shipping Co (LLC) (UNASCO) is a small to medium-sized freight forwarding company based in the United Arab Emirates (UAE). It has three offices, two in Dubai and one in Abu Dhabi. UNASCO handles commercial imports/exports from/to many destinations, including Europe, Asia, the USA, India, the Far East, Gulf Cooperation Council (GCC), the Middle East (ME) and Africa. UNASCO has been in business for more than 35 years and has run the business smoothly. Recently, the company has faced several internal and external challenges that impact business performance. These challenges are high operating expenses, stiff competition and low market demand. Due to these challenges, the sales staff is being pressured to generate more income to ensure that the company is not experiencing a loss. Now, UNASCO is uncertain how to sustain the business. | en_US |
| dc.identifier.citation | Al Marzooqi, F. A., & Ahmad, S. Z. (2018). UNASCO: exploring the market for sustainable business. Emerald Emerging Markets Case Studies, 8(3), 1-19. | en_US |
| dc.identifier.doi | https://doi.org/10.1108/EEMCS-08-2017-0201 | |
| dc.identifier.uri | https://edms.wexl.in/handle/1/3511 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Emerald Group Publishing Limited | en_US |
| dc.subject | Small business | en_US |
| dc.subject | Logistics | en_US |
| dc.subject | Supply chain strategy | en_US |
| dc.subject | Resource based view | en_US |
| dc.subject | Marketing strategy | en_US |
| dc.title | UNASCO: exploring the market for sustainable business | en_US |
| dc.title.alternative | Case Study | en_US |
| dc.type | Article | en_US |