Gender and Consumer Choice: the Influence of Perceived Body Image on the Food Purchasing Behaviour of Generation X Females.

Simple item page
dc.contributor.authorHall, John
dc.contributor.authorO'Mahony, G. Barry
dc.date.accessioned2022-02-07T06:51:35Z
dc.date.accessioned2023-08-19T07:55:07Z
dc.date.available2022-02-07T06:51:35Z
dc.date.available2023-08-19T07:55:07Z
dc.date.issued2002
dc.description.abstractLittle research has been conducted into the food purchasing habits of the market sector known as Generation X. Using a sequential mixed method research design, this study investigates the links between perceived body image and food purchasing behaviour among Generation X females. The study found that while there are eight specific factors that influence food purchasing behaviour among this group, the most dominant factor related to physical appearance.en_US
dc.identifier.citationHall, J., & O’Mahony, G. B. (2002). Gender and Consumer Choice: The Influence of Perceived Body 35 Image on the Food Purchasing Behaviour of Generation X Females. In Proceedings, 6th Conference on Gender, Marketing, and Consumer Behavior (pp. 35-6).en_US
dc.identifier.urihttps://edms.wexl.in/handle/1/2492
dc.language.isoenen_US
dc.publisherAssociation for Consumer Researchen_US
dc.subjectConsumer choiceen_US
dc.subjectFood purchasing behavioren_US
dc.subjectGeneration X femalesen_US
dc.titleGender and Consumer Choice: the Influence of Perceived Body Image on the Food Purchasing Behaviour of Generation X Females.en_US
dc.title.alternativeJournal Articleen_US
dc.typeArticleen_US

Files

License bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Plain Text
Description:
Download

Collections

Consumer Behavior