A case study of impact of online media on print media of SRPC

Abstract

The print-Internet combat has drag ged several traditional publishing cbmpanies into the battleground, promptiyg many erstwhile print media houses to explore the hypnotic world of new media One such company is Saudi Research and Publishing Company or SRPC, one of the major market players in the publishing industry across the United Arab £mirafes. A considerable percentage of SRPC’s readership has been veering towards online editions of newspapers and7or magazines. It was concluded that there is no association between the type of media and personal attributes. Large majority of the respondents, irrespective of their gender, nationality, age, education and income, prefer online media, particularl y, internet. The only exception is the senior citizen with age above 50 years who still prefer to go with the print media, specifically, newspapers. It confirms that there is no statistically iigrti/cnni association between reasons and the preference for the type of media. It meaiss that accordin g to the type of media, the reasons do not vary significantly. It can empirically conclude that online media affects print media. Impact of online media oit print media happens on the various aspects of print media via. demand, subscription, market share, print revenue, advenising revenue and profitability.