Application of AI technology in modern digital marketing environment
| dc.contributor.author | Nair, Kiran | null |
| dc.contributor.author | Gupta, Ruchi | null |
| dc.date.accessioned | 2023-03-13T06:57:44Z | null |
| dc.date.accessioned | 2023-08-20T11:16:06Z | |
| dc.date.available | 2023-03-13T06:57:44Z | null |
| dc.date.available | 2023-08-20T11:16:06Z | |
| dc.date.issued | 2021-01 | null |
| dc.description | Have you ever conceived the idea of designing ads based on millions of customer data in minutes? Or literally, understand the innate feelings of your target audience via their data? All of these looked like impossibilities, till the birth of artificial intelligence (AI) technology. Adopting AI can help digital marketers build intelligent systems that can analyze and respond like human beings. AI has offered an exceptional opportunity for digital marketers to identify, analyze, convert and retain customers. | en_US |
| dc.description.abstract | Abstract Purpose The purpose of this paper is to explore the various application of artificial intelligence (AI) to social media and digital advertising professionals and agencies to specialize to an advanced degree and maintain collaboration and creativity to bring a better return on investment. Design/methodology/approach Digital marketers are still oblivious to the importance of AI application, while some others simply do not know how to implement it. AI is currently acting as a significant disruption in digital and social media marketing worldwide. Findings Based on the literature review, the paper identifies the various AI applications in the field of digital media marketing. Originality/value This paper can serve as a useful guide for social media marketers to implement AI applications to impact digital marketing strategies better. | en_US |
| dc.identifier.citation | Nair, K., & Gupta, R. (2021). Application of AI technology in modern digital marketing environment. World Journal of Entrepreneurship, Management and Sustainable Development, 17(3), 318-328. | en_US |
| dc.identifier.doi | https://doi.org/10.1108/WJEMSD-08-2020-0099 | null |
| dc.identifier.uri | https://edms.wexl.in/handle/1/4357 | |
| dc.language.iso | en | en_US |
| dc.publisher | Emerald | en_US |
| dc.subject | Artificial Intelligence | en_US |
| dc.subject | Machine Learning | en_US |
| dc.subject | Lead Scoring | en_US |
| dc.subject | Dynamic pricing | en_US |
| dc.subject | Content curation | en_US |
| dc.title | Application of AI technology in modern digital marketing environment | en_US |
| dc.title.alternative | World Journal of Entrepreneurship, Management and Sustainable Development | en_US |
| dc.type | Article | en_US |
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